After Netflix and Disney+, Max (formerly HBO) will be the next platform to actively combat account sharing between users, reports The Verge.
During the company’s most recent financial results presentation, Warner Bros. Discovery said that it will begin to prevent the sharing of accounts between users who do not live in the same household in the coming months.
CFO Gunnar Wiedenfels even noted that in the coming months Max subscribers who share accounts will see “very gentle messages ” encouraging them to pay for their own subscription.
These messages will start to become more frequent over the next year, with Wiedenfels hinting that eventually there may even be a final decision and an official ban.
This is not the only ‘bad news’ that Max subscribers may have to deal with, as the executive has also not ruled out the possibility of increasing the price of the service in the future. For Wiedenfels, the “premium nature ‘ of the content offered by Max gives the service ’plenty of room to continue to push a price that we have been judicious about”.
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